Welcome to Global Executive Brand Strategy
No front page content has been created yet.
About the Conference
Brand Innovation, Customer Experience and Marketing Performance; these are three distinctive levers and activation requirements for a marketplace in constant flux. Relentless innovation is brand oxygen and without it brands retire into oblivion. Furthermore, making a 360 degree customer experience work for brands is of vital importance today and more so in an age of digital, participation and engagement. Marketing performance has never been more important. Business leaders are demanding accountability and effective stewardship of brands and marketing spending.